AA Associates
AA Associates partnered with Trybe Media Group to scale e-commerce growth for its luxury aromatherapy and wellness range—leveraging high-intent shopping channels and discovery-led paid social to increase visibility, drive sales, and expand its customer base.
Task
Design and execute a performance-led e-commerce growth strategy to increase online sales and brand reach—combining Google Shopping for purchase intent with paid social to drive product discovery and engagement in a competitive wellness market.