Aroma Melange
Aroma Melange partnered with Trybe Media Group to scale e-commerce growth through paid social and Google Shopping—designed to increase brand visibility, capture high-intent purchase demand, and convert fragrance discovery into repeat online sales in a competitive home scenting market.
Task
Design and execute a performance-driven e-commerce growth system to increase online sales and brand reach—leveraging paid social for discovery, Google Shopping for purchase intent, and conversion optimisation to scale efficiently.